For years, Dell (www.dell.com) has been working with quite a number of Formula One team and organizations such as the now defunct BMW Sauber F1 Team and the engine specialist Cosworth, in order to help them run their operations smoothly on daily basis. Since late 2009, they have been involved with Team Lotus (www.teamlotus.co.uk) as an Official Supplier and this year, they have decided to upgrade their commitment to the team by becoming one of Team Lotus’ Technology Partner.
“We have been working with Team Lotus as an Official Supplier since day one of this amazing story. Formula One would not function without technology, it is simply right at the heart of everything that powers the sport on and off track, and we have been lucky enough to play an integral role in the establishment and development of the team since it first gained its entry in September 2009. I see this partnership continuing to grow,” - Andy Lark, Chief Marketing Officer, Enterprise and Public Marketing, Dell Corporation.
“I am delighted that Dell has decided to deepen its relationship with the Team Lotus family and even more excited about the opportunities our unique collaboration will provide for everyone involved. We have already begun work on a number of exciting initiatives with Dell that will give them additional access to the incredibly exciting world we live and work in. I think the way we have worked together over the past season really demonstrates that even in the increasingly competitive sports marketing environment partners can create enormous value for each other and their own businesses by working together under a common goal,” - Tony Fernandes, Team Principal, Team Lotus.
Dell’s branding will made its debut on Team Lotus’ T128 race cars at the 2011 UBS Chinese Grand Prix in Shanghai next week. Check out how Dell helps Team Lotus build their race cars in just matter of months before the start of last year’s Formula One season, right after the jump.
Article From: Lowyat
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